Tag Archives: marketing

Everything in life is writable about

Colin Devroe says he is blogging for himself. He quotes Jeremy Keith, who notes that the amount of time, thought or research that goes into a post is not indicative of how well it will resonate with people. Colin goes on to say that he posts with the expectation that what he wrote will only be read by a small number of people, but that several posts he would have never thought would be of any real interest to people, in actuality turned out to be quite popular.

I love that. Because I think the really interesting blog posts are not written with the intent of garnering as much readers/viewers as possible, targeting a well-defined audience, but because someone has actually something to say (to themselves) or wants something to remember or to be remembered (archived, if you will). Writing for an intended audience is just marketing. It takes the heart away.

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To Be Cursed To Utter True Prophecies

… but never be believed.

I Talked to the Cassandra of the Internet Age

Michael Goldhaber saw it all coming:

“…the complete dominance of the internet, increased shamelessness in politics, terrorists co-opting social media, the rise of reality television, personal websites, oversharing, personal essay, fandoms and online influencer culture — along with the near destruction of our ability to focus.”

Charlie Warzel (The New York Times) – I Talked to the Cassandra of the Internet Age

And while it is nice to read about someone who was actually smart enough to be able to see ahead, to see what the consequences and implications of these (technical) developments and changed perspectives are, I am not sure how that in itself helps us.

Fact is, we didn’t hear it and we didn’t listen to it at the time it was being said. It made not enough of an impact to prevent from happening what is now happening and already has happened. Goldhaber himself told Warzel that it is simply impossible to escape this ‘attention economy’. And with what I see going on in my life on a daily basis, I completely agree.

Goldhaber identifies the shamelessness that is underpinning success in such a system. The attention economy rewards those who manage to get into the spotlight and have the biggest audience the most. So the pressure to be always ‘on’, as he puts it, is immense and it is taking its toll on a lot of people.

It is true, I do see more and more people taking a step back and thinking about how we can change things around. And some of them even manage to take action. But while they come up with very insightful stuff and in some cases manage to successfully implement a significant different way of doing things, we’re still a long way off from making actual, substantial change in the way we are all living together om this planet.

(BTW – For anyone who didn’t immediately knew who this ‘Cassandra’ was, I had to look it up also.)